Are you a driven marketer with strong commercial mindset looking for a new exciting challenge focusing on driving a growth agenda for Arla’s lacto-free and gut health business in Sweden? Then you could be the person we are looking for as Brand Manager Health From Within (Arla Ko Laktosfri & Arla Cultura).
How you will make an impact
As Brand Manager Health From Within, you will take the overall responsibility for your brands where you will analyze, initiate, drive and implement category and brand plans. You are responsible for setting the direction and define how to execute to maximize impact of global initiatives to drive performance locally.
About the role
As Brand Manager for Health From Within, you will be fully responsible for driving and building Arla Ko Laktosfri & Arla Cultura while contributing to the overall growth agenda in Sweden.
Your primary responsibilities are:
You will own and manage the strategic agenda and brand plans, innovation pipeline, media plans, brand budget, portfolio management, brand P&L for your bespoken brands, in close collaboration with global team & guidelines. You will develop and manage both ATL and BTL communication strategies with key elements of the marketing mix such as: advertising, digital, promotional campaigns, PR, shopper marketing and E-com. Provide regular reporting and recommend actions based on insights (monitors and understands key brand tracking KPIs and implications)
- Giving input into 3-5 years’ bran strategy development
- Develop consumer insights against brand, including key development research projects.
- Manages ’day-to-day’ agency relationships with core agencies feeding into their review and selection.
- Builds strong relationships with cross-functional teams across Arla Foods functions to ensure effective delivery of projects.
- Acts as internal champion and expert for Lacot-free & Gut Health.
Who are you?
We believe you have a Bachelor or Master degree in for example Business Administration (Marketing/Sales) or equivalent. You have a solid marketing background and know what is commercially needed to drive things through on store- and customer headquarter level.
- We imagine you have 3-5 years of experience from a similar role combined brand & sales management experience within FMCG.
- You have an entrepreneurial mindset and work independently to drive through business agenda.
- You are analytical and have experience from working with data tools such as Nielsen, GFK etc.
- You are a strong relationship builder across the line and an excellent communicator and stakeholder manager.
- You are fluent in Swedish and English.
Application and contact
We love what we do and are looking for a passionate colleague to join us. Are you interested – please apply as soon as possible. We are screening on an ongoing basis and will close this recruitment as soon as we have found the right candidate.
For additional information, please contact krham@arlafoods.com, Kristina Hammerö, Arla Brand & Sustainability Director.
Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.
Arla Foods is bound by collective agreements. At Arla we always make sure to offer good and competitive working conditions.
Shape the Future of Dairy
Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We’re passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.
We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.
