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Skills > Titles
Nobody cares what your business card says. Show us what you can actually do. -
Top Talent Leaders will not apply for hundred of jobs
The best people aren’t scrolling job ads every day. They’re in a external network or your (companies/bransch) network. If you ask for them you will find them. If you invest time in meeting them – they will follow your company and your jobs. -
Potential are the New grades
Raw ability and learning speed beat “grades” every time. Experienced talent also have potential. -
Managers Who Can’t Coach Are Done
Command-and-control is dead. Coaching is the new power move. -
Culture Is a Performance Multiplier
Toxic culture kills talent faster than bad pay ever could. -
Careers Are Non-Linear
Lateral moves, pivots, and detours are how winners are made. -
Internal Talent Marketplaces Win
If you don’t offer growth inside, your people will find it outside. -
Flexibility Is Not a Perk — It’s the Baseline
Remote, hybrid, async. No flexibility? No talent. -
Speed! YES!
Speed in the recruitment process beats everything – for the candidate. Use your talented recruiters to find your candidate. Sometimes without tests and everything that you have in your standard process. -
Employer Brand = Talent Currency
If no one wants to work for you, nothing else matters. -
Leaders Are Always “On Display”
Transparency isn’t optional. Your people are watching. -
Learning Never Stops
Upskill or become irrelevant. Harsh, but true. -
Talent Is the Strategy
Not HR’s problem. Not leadership’s side project. Talent is The strategy. - CEO, HR and Talent managers. If they work 100% ”ITS ALL ABOUT PEOPLE” you will win. Sometimes it takes times. 4potentials or other partner can speed up that process by highlighting your talent-actions.
15. WORK WITH PARTNERS that talk with the Talent. If someone (like 4potentials) have the networks to the talent – use 4potentials. It takes much more time to build up new talent roads to the talent – than asking if you can use their way to nr 1! Take care of your partners. If you treat your recruitment and Employer Branding partner well – they will become true ambassadors.
4potentials help clients that want to become nr 1 in their bransch, region or totally. Its still all about People.
and…
55+ . If you work with If you work to find talent among all people, your potential increases. This includes students up to 55+. By also recruiting among the experienced talents, you will become tomorrow’s winners. Age is just a number. Talent and potential are many more numbers – in profit.

